Chief Commercial Officer

Katrina Cokeng

Katrina brings over 14 years of global experience in strategy, business development, and finance. At Oriente, Katrina identifies and executes strategies and partnerships that will lead to sustainable, profitable growth across the region. Previously, Katrina led the strategic pricing group at Estee Lauder Companies, where she developed and executed on pricing strategy for 11 brands across 12 markets in Asia. Katrina also has over a decade of management consulting and finance experience with McKinsey & Company, Merrill Lynch & Co., and ING Pomona Capital in Hong Kong, New York, and San Francisco. She holds an MBA from Harvard Business School and a Bachelor of Arts summa cum laude from Smith College.

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